Crisis Communication Agencies in Paris

Influactive is a 360 communication agency specializing in digital, media, and press relations.

BRAIN CONTENT!

We develop your image, your visibility, and your business through the main media (Internet, Press, TV, Radio, Social Networks, ...) and relevant and engaging strategic plans.

We boost your visibility, audience, and lead generation (prospects) by influencing your communities across all digital and traditional media (TV, radio, print press).

Present in PARIS and LYON, Influactive is an agency of about fifteen people, composed of 3 divisions working in concert: a digital division, a press/public relations division, and a social media/influencer division.

Golden Award for Health Communication 2022 at the DEAUVILLE Festival with LABORATORIES MERCK for the #ProtectYourFertility campaign.

Some references:

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Groupe Carrefour: A long-standing client of the agency, we support several departments (over 200 stores) of the CARREFOUR group and all its brands in their press and public relations.

We handle their crisis communication thanks to an organization that allows for 24/7 interventions.

We manage relationships between the main influencers in the sector (fashion, food, sports) and the stores.

We organize all types of public speaking (press conferences, press briefings, dedicated events) on behalf of the Group.

"The agency supports us daily in our communications with the regional press, and helps us understand regional issues.

I greatly appreciated the agency's professionalism."

Julia RAMBAUD, Press Relations Officer at CARREFOUR

Guyenne Papier: A Périgord-based SME whose market extends internationally.

GUYENNE PAPIER has clients worldwide and remains a SME of about a hundred people.

Therefore, we need to find ways to make their offerings known in all countries and create connections with clients on all continents.

We have implemented a digital strategy allowing for a factual and demonstrable return on investment.

Redesign of communication and commercial tools, targeted inbound marketing campaign, brand territory, trade shows, redesign of language websites: French, German, and English, emailing campaigns (automation), specific content creation, creation of an e-commerce site, social media campaign, press relations campaign, SEO and Google Adwords campaign.

30% of business generated by the Web

Bord Bia: An Irish public agency whose objective is to promote Irish food, drink, and horticulture worldwide.

Implement a press and social media relations strategy to communicate about Bord Bia and Irish products.

– Community management and content creation

- Events with influencers

- Press conferences with Irish Ministers and Ambassadors in France with one-on-one negotiated interviews

- Support in press relations and public relations

+25% of press mentions and publications

+45% of mentions on social media

"Influactive successfully highlighted our products in a mature market like France. The agency's flexible approach to continuously adapt the strategy is a strong point."

Germain MILET, Market Specialist at BORD BIA

Merck Laboratories: Merck wants to communicate to a target audience of 18-24 year olds to inform them that they can lose their fertility potential if they are not careful.

Creation of a digital campaign centered around a film that conveys the message: "What are your chances of not having a baby in 10 years?"

Do you do drugs, smoke, eat junk food? Great, you're well on your way to not having a baby in 10 years.

2.5 million young people reached by the MERCK campaign (36% of young people in France).

2500 followers on the INSTAGRAM page.

+20% more than all initial objectives set at the beginning of the campaign.

An Instagram account, fun but educational, has engaged over 30,000 people during the period.

The video was viewed over 1.6 million times in 2 months.

"Influactive managed to challenge the group's internal codes and convinced us, particularly with user pre-testing, to go in this direction. The success of the operation exceeded our objectives."

The MERCK FERTILITY Communication Team

Mermoz Academy: The Mermoz Academy airline pilot school wants to communicate to a target audience of 18 to 24 year olds, as well as engineers in career transition aged 24 to 34.

Implementation of a comprehensive digital strategy:

An Instagram campaign and numerous reels were launched for the occasion to make Mermoz Academy known to young people who wish to become airline pilots.

A SEA campaign was implemented to achieve a very good position on Google.

Several landing pages were created to support the SEA campaigns.

Several hundred leads were generated over 4 months, in line with the initially planned objectives.

"Influactive accepted a rare deal in digital: to work on a success-fee basis if quantitative objectives were met."

Gérard B., Marketing/Sales Manager at MERMOZ ACADEMY

Obiz: Obiz, a leader in relational marketing, wanted to highlight its expertise on its website to prepare for its successful stock market listing.

Conception of a brand foundation by working on the brand's fundamentals such as visuals, key expressions, and salient elements.

Creation of themed content in line with the chosen guideline.

Study and analysis of persona needs to restructure the range.

The stock market listing was carried out successfully! OBIZ's offering is now better understood.

The site will obviously live on after the IPO and thus become a showcase and catalog of solutions + employer brand.

"Influactive helped us evolve our brand expression even before we thought about redesigning the website. We worked with their methodology to imagine all the insights of our future clients."

Brice CHAMBARD CEO, OBIZ

Order of Chartered Accountants: To revalue the profession in accounting firms by showing the range of positions available in firms.

Conception and creation of the "Super Job, Super Company" 360° campaign

Film, social networks, content creation

Over 700,000 young people saw the film by the end of the campaign.

"Thank you, Influactive, for this communication campaign for the Regional Order of Chartered Accountants of the Rhône-Alpes Auvergne region."

Patrick VELAY, Treasurer of the ORDER OF CHARTERED ACCOUNTANTS

In detail:

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Our digital division integrates all web development professions, internet, intranet, extranet, e-commerce, lead generation, inbound marketing, growth hacking.

It also consists of specialists in natural and paid referencing. Finally, we have our own in-house creation and UX studio.

We work on a limited number of CMS platforms. WORDPRESS DRUPAL and TYPO3, for which we were sponsors since 2005.

In e-commerce, we work on PRESTASHOP, SHOPIFY, and MAGENTO.

Our press and public relations division works with all formal and conversational media to give resonance to your messages. Our technological DNA gives us a competitive edge by allowing us to develop a methodology based on data, even in media relations (DATA DRIVEN PR).

We have a crisis communication team organized 24/7 to respond to the most serious crises outside of business hours.

Our latest division, social media and social selling, is led by a recognized influencer (https://www.lotus-bouche-cousue.fr) who brings us her extensive experience in agencies and allows our clients to benefit from all the innovations in the field.

She also maintains regular relationships with influencers and their agents in many fields and organizes events for these influencers.

Each time, around a pleasant event, we develop or strengthen a strong relationship with a brand.

A committed agency

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Finally, our agency is socially active as it is recognized as a Partner of National Defense (by Decree of 22/11/2018, and by Order of 15/11/2018).

This commitment allows us to affirm that the relationship of trust is not only between your brands and your clients but also in our relationships, with each other, on a daily basis.

Le Groupe Intelligible

Le Groupe Intelligible, specializing in corporate and influence communication, supports its clients' communications with the various stakeholders in their ecosystems.

• Our purpose: to support organizations in enhancing their transitions
• Our ambition: to make our clients more influential within their ecosystems
• Le Groupe Intelligible supports its clients' communications with the various stakeholders in their ecosystems
• Our methodology: understanding complex issues, defining precise objectives, designing cross-functional action plans
• Our mode of operation: combining strong expertise and transversality within the same group

🌍 Many of Le Groupe Intelligible's clients also have an international presence. In line with export challenges, the group supports companies in their visibility worldwide.

📍 Le Groupe Intelligible, as well as its subsidiaries, are present in:

• Auvergne-Rhône-Alpes/PACA - Lyon
• Occitanie/Nouvelle-Aquitaine - Toulouse
• Bourgogne-Franche-Comté/Grand-Est - Dijon
• Ile-de-France/Hauts-de-France - Paris
• Pays de la Loire/Bretagne - Nantes

🗞️ Agence Giesbert & Mandin 🏛️

The agency designs and implements local, regional, national, and international media relations and territorial public affairs strategies, serving a global influence strategy, beneficial for the development of clients' reputation, image, and business.

#mediarelations #mapping #pressrelations #electedofficialsrelations

📱 Agence le Trèfle à 5 Feuilles 💬

Specializing in digital strategy, social media management, online advertising, training, and influence & activation, the agency collaborates closely with the Group's other divisions. We design and implement digital influence communication strategies that make you visible to all your target audiences.

#training #socialad #SEO #ambassadorprogram #contentproduction #visibility #medialandscape

📢 À Caractère public 🏛️

Our teams support local authorities and public institutions in designing and implementing their communication strategies. Often called upon for complex issues where understanding specific challenges is crucial, À Caractère public positions itself as a close partner for elected officials and their collaborators.

#publiccommunication #citizens #localgovernment #contentproduction #focusgroup

🧩 Our work methodology is based on mobilizing the different divisions of the subsidiaries in a project-based approach. This transversality guarantees the development of a tailor-made communication system ensuring maximum impact on all your target audiences.

Multidisciplinary agency for strategy and digital media consulting. 20 years of experience in digital transformation, media strategies, and technical development for companies ranging from VSEs to large international groups.

Our agency specializes in creating personalized digital strategies for our clients. Our mission is to support you in your digital transformation and help you achieve your visibility, growth, and profitability goals. Whether in digital or offline.

Our experts are experienced professionals in digital marketing, UX, design and web and mobile development, SEO, AI, and social networks. Thanks to our expertise and know-how, we can offer you innovative and effective solutions to help you stand out from the competition and optimize your online presence.

Our approach is based on attentive listening to your needs, analysis of your market and your targets, as well as the implementation of actions adapted to your sector of activity and your specific objectives. We implement tailor-made digital strategies, which include:

The design and management of your digital marketing:

• Natural referencing (SEO) and paid referencing (SEA) to improve your site's visibility on search engines and generate qualified traffic.
• Content marketing to create and distribute relevant, attractive, and SEO-optimized content that showcases your expertise and builds audience loyalty.
• Social media management to grow your community, strengthen your brand awareness, and build trust with your customers and prospects.
• Creation or redesign of websites that offer an optimal user experience on all devices.

The management of your media:

• Data analysis to measure the performance of your digital actions and adjust your strategies based on the results obtained.
• Purchase of advertising space on TV (linear, segmented, FAST)
• Purchase of advertising space in print (local press, magazines, inserts)
• Purchase of advertising space in outdoor advertising (metro, DOOH)

Support for digital transformation:

• Identifying opportunities for improvement or growth for your company (Digital transformation and innovation)
• Deploying AI for performance
• Perfect understanding of your users and their expectations (UX research)
• Designing the ideal user experience to unlock growth (CX)
• Implementing solutions and technical developments (Technical direction and development)

Production of content for all media

• Audiovisual production and 2D/3D animation
• Editorial, visual, and photographic content

Our team is dedicated to your success and is committed to providing you with personalized support and rigorous follow-up throughout your project. Trust our expertise to guide you through the digital jungle and help you make the most of the opportunities offered by the web. Contact us today to discuss your needs and implement the digital strategy that will allow you to achieve your ambitions.

Founded in 2012, JIN is Europe’s leading independent public relations agency, born in tech and driven by digital innovation. With over 140 experts, we help brands and leaders strengthen their reputation, drive opinion shifts, and grow their business, leveraging AI, social media, and our proprietary Impact Method to deliver measurable results. Recognized as EMEA Digital Consultancy of the Year 2023, we are among the few agencies certified for responsible influencer marketing.

Operating as a centralized, multilingual partner across 15+ European countries, our team of 10+ nationalities offers expertise in PR, public affairs, executive positioning, social media, and crisis communication. Our agile structure allows us to tailor international campaigns with local precision.

We support 150+ active clients across healthcare, tech & media, mobility, food, and consumer industries. Companies like AstraZeneca, Roche, IONITY, Getty Images, Whatnot, Accor, Ferrero, Disney, Schneider Electric, Perplexity and Reddit trust JIN to build their leadership, enhance brand awareness, and deliver impactful media strategies at a pan-European level.

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Ballou is a communications agency for high-growth B2B & B2C technology companies and venture capital funds. Ballou develops strategic communications campaigns to support clients’ corporate, B2B and B2C challenges.

Today, Ballou has offices in London, Paris, Berlin and Barcelona, these offices cover the US, Ireland, Belgium, Switzerland and Austria. We have long-standing, trusted partner agency relationships across Europe.

Ballou provides a full range of services to manage your reputation : PR, social media, content, IPO, media training, Public Affairs, crisis communications, events, etc.

For more than 20 years, we've been working with the most inspiring tech companies such as Facebook, WhatsApp, Waze, Pinterest, Box, Deel, Wise, Zendesk, Redhat, Servicenow, Aircall, Treatwell, Monday.com, Sumup, Expedia Group, Duolingo, Trivago, etc.

[EN] ESCAL Consulting is a consulting firm specialized in influence strategy and 360° communication : Message platform, Image, Content, Public Relations, Media Relations, Lobbying. Created in Paris in 1999, ESCAL offers international influence to its clients with offices in Paris, New York and Shanghai. Our 60 clients all share innovation as a common denominator.

Massai is an integrated agency and studio (daily marketing services and global campaigns): Consulting, production, media, and medical education.

Since 2001, 12 seasoned professionals have been supporting clients on daily projects, global campaigns, and the production of your communication materials, print, digital, and video... for the marketing and communication teams of pharma laboratories, biotech companies, learned societies, associations and foundations, hospitals, research centers, cosmetic, wellness, health, and beauty groups.

Your projects will be handled by senior consultants and project managers, who will provide the expert resources of Massai, in concept-creation, copywriting, graphic design, execution, interactive tools, video, motion design, UX design, development, web integration, ... with availability, responsiveness, creativity, precision, ...

4 media and non-media expertise areas:

Creation / graphic design / UX design

Concept / copywriting

Digital / interactive

Video / animation

Your projects:

Emailing - website - Ad banners - Web marketing - SEO - SEA - social media - translation.

Media campaign - media plan - traffic acquisition - monitoring.

After Effects video - E-ADV - Interactive PDF - newsletter.

Graphic charter - visual identity - Product sheet - ADV - PPT presentation - Pharmacist easel - Totem - Press ad - Patient brochure - Stand support - Infographic - PGR Risk Management Plan - Treatment pedagogy - Playing card - brochure -

MEDICAL & HEALTH: Laboratories, learned societies, institutions, associations, foundations, hospital groups, aesthetic medicine and surgery.

SERVICES: B2B and B2C, retail, trade, start-up.

INDUSTRIES / CONSTRUCTION / REAL ESTATE: Networks, franchises, prime contractors, manufacturers, consulting, start-up.

FOOD & DRINKS: Industrial producers, distributors, producers, retail, e-commerce, tech for good.

INSTITUTIONS: Local, regional, national, European.

SPORT: Federations, equipment manufacturers, organizers, sport-tech, events.

MEDICAL REFERENCES: Rythmes, GumChucks, BioMarin, Lilly, Ferring, Biogen, Pfizer, Hospira, Johnson & Johnson, Lifescan , Biotech Industry, Hospira, Novartis, Teva, Sanofi Genzyme, Allergan, Daiichi Sankyo, Santen, Novagali Pharma, Alexion, Citoxlab, Genevrier, Stallergene, Screencell, ... Unicancer, CNAM, Ademe, CRAMIF, Genopole, Gustave Roussy, Hopital Marie Lannelongue, CRPCE Clinique du rond point des Champs Elysées, Foch, Centre Hospitalier Philippe Pinel, Bligny, CCML, IOT, Maternité des Lilas, Clinique du Lac d'Aix les Bains, CHU Besançon, CHU Dijon, NHT Europe ... FOOD & DRINKS: Nespresso, Café et Brûlerie Caron, les Thé Jardins D'Osmane, Charles Volner, Muscador, Heinz, Benedicta, CFGV, Charles Volner, Muscador, Nutrixo, Francine, Tupperware, Cerebos

BEAUTY:

Franck Provost, Saint Algue, Jean-Louis David, L'Oréal, Schwartzkopf, CCJ, Perfume Holding, ...

REAL ESTATE:

Groupe JBD (logistics real estate), LaTourImmo (commercial real estate), GTA (expert surveyors), Groupe Global (development, decoration, construction), SPIE (construction and smart city), Era (agency network), ...

Kingcom, the most marketing-oriented PR agency, serving your corporate and consumer influence

Business & Impact

Kingcom helps brands grow sustainably and protects them by anchoring them in the issues of their time, their sector, and their consumers.

Corporate communication proves more useful than ever to maintain trust between brands and audiences. Defining or activating a brand mission, asserting leadership, developing a communication territory aligned with targets, strengthening legitimacy: we identify the topics on which to speak and activate the best relays to broadcast the corporate culture and values of our clients. 

OUR PROFESSIONS

Media relations / Influence / Social Media / Executive consulting / Branding / Content and production / Public relations / Crisis communication / CSR communication

At Portland, we strive to combine high level strategic counsel with quality execution. Across our targeted network of offices we have the right people, with the right expertise, and the right attitude.

We draw on experience across the political world and global institutions spanning Downing Street and Whitehall to the UN and the WHO.

Our roster of former editors from a wide range of media outlets know how traditional media is changing and explain how to cut through.

Our team of digital brains apply the lessons of the world’s most effective grassroots mobilisation campaigns and know how to change the conversation.

And our team of creative designers and brand strategists produce powerful content that ensures our clients reach their audiences with impact – whether through a website, app, video production, train station takeover or interactive data visualisation.

They combine with heavyweights in financial PR, healthcare, law, philanthropy and internal communications and together we get to the point – bringing focus, clarity and driving impact.